Concept Lab

Recently, the team at Flower Collective was approached by XYZ Company, a leading e-commerce business, to redesign their website and create a cohesive brand identity.

Project kick off

To kick off the project, the team at Flower Collective began by conducting user research to understand the needs and behaviors of XYZ Company's target audience. Based on this research, they created personas and user journeys to inform the design process.

Next, the team at Flower Collective worked on developing a design system for XYZ Company.

This included defining the brand's visual identity, typography, and color palette.

Using this design system as a guide, the team designed wireframes and high-fidelity mockups for the website's user interface (UI).

Bringing design to life

Once the UI design was finalized, the team at Flower Collective used Webflow to bring the design to life. They developed custom interactions and animations to enhance the user experience (UX) and ensure that the website was visually appealing and easy to navigate.

Throughout the project, the team at Flower Collective worked closely with the team at XYZ Company to ensure that the end result met their needs and expectations. The final product was a beautifully designed website that accurately represented XYZ Company's brand and effectively met the needs of their target audience.